W. Brian Arthur
External Professor
Santa Fe Institute
W. Brian Arthur has been described by Fortune Magazine as “one of the country’s leading economic thinkers.” He is External Professor at the Santa Fe Institute and Visiting Researcher at PARC. He is best known for his “theory of increasing returns” which explains how high-tech markets work. He is also a pioneer of the science of complexity. His book The Nature of Technology is “a powerful theory of how innovation really works.” He has been Morrison Professor of Economics at Stanford and holds the Schumpeter Prize in Economics, and the Lagrange Prize in Complexity Science.